How “The Mystery Christmas Card Method” Influences More Sales
A few Christmas’s ago; a university professor tried an interesting experiment. In a study, he sent Christmas cards to a sample group of complete strangers who he has never met before. Although he expected some sort of reaction – the results were crazy! In return, his mailbox began to overflow with heartfelt cards addressed to him from people he reached out to. Another mind-bender is that most of the people who delightfully returned the favor never even asked for the identity of the unknown professor. Sound weird? Not really. They just just wanted to show thanks. In a nutshell, they received value from his holiday greeting card and automatically sent one back without hesitation.
While the Christmas card method might seem small at glance, this study shows one of the most powerful forms of influence around us…
The law of RECIPROCATION.
The rule states that we should try to re-pay, in some form or another, what another person has provided for us. If a person sends you a greeting card, you send one back. If someone does you a favor, you should do one in return. From a network marketers stand-point, if you provide value and knowledge in your marketing, the prospect will naturally want to return the favor either by opting into your list, purchasing a product, or personally joining your team for financial freedom.
By the natural law of reciprocation, we are obligated to the future re-payment of gifts, value, knowledge, and invitations. When you provide enough knowledge for people to walk away feeling alive and more valuable in the world, you are activating the rule of reciprocation. It’s awesome!
Whether people buy from you today or not, they are still thankful. As you continue to grow and share your value to the marketplace on a consistent basis the compound effect will take place.
Soon, all the people that have been saying “thank you” time and time again are now buying your products and joining your opportunity. Statistics show that most people who “buy” have visited your website an average of 7 times. Are your prospects thankful to have found you?
That’s why using the rule of reciprocation in your marketing is essential for massive growth. There are certain techniques you can easily implement into your marketing to explode your results.
I personally teach these techniques to my team and all the people on my newsletter. Now that you have a clear understand of how reciprocation works, its crucial that you learn how to strategically implement it into your marketing.
To receive a “must-have” reciprocation marketing lesson used by all the TOP income earners online, simply put your name and e-mail in the box below…and it’s yours FREE!
To Your Value and Success,
Chris Stapleton
